Be Different. Speak Differently.

New CONFIDENT Communication and Influence for Real Estate Agents -
To Get More Appointments and Better Listings

Times have changed

The days of traditional real estate “sales scripts” are over. Today, consumers are more educated, and also more picky and skeptical. If you don’t deliver your best, confident, genuine communication in the first few seconds of a conversation, it’s OVER. Next! 

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What is Core Influence?

Core Influence is a NEW real estate communication system that causes people to be magnetically drawn to you . . . To come under your influence and do business with you — happily.

While many real estate agents are still using the traditional methods of pressuring and trying to “close” people into listing, you influence them in a more subtle way, using advanced psychological triggers, NLP (neuro linguistic programming), and hypnotic language patterns.

From the beginning, you’re perceived as a friend and an adviser, NOT a sales person. The amazing thing is, it’s happening totally under the radar.

How to Influence Prospects

Influence is a process. All prospects have subconscious psychological triggers. Little buttons that when pushed the right way, at the right time and in the right order — create a PREDICTABLE response. Without manipulation or trickery.

As you prospect, follow up, chat with a FSBO on the phone, or meet an expired at the door . . . You always take them through the same four hypnotic steps to gain control of the conversation and determine the outcome of the interaction:

  1. Get the seller’s attention
  2. Interrupt their thought pattern
  3. Replace logic with emotion: curiosity, fear, expectations, excitement . . .
  4. Take control of the conversation (NLP, Core Questions, etc.)

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The Magic of the Right Words

If you don’t want to be treated just as another average agent, you cannot speak just like every other agent. The difference is . . . 

  • Knowing WHAT to say
  • Saying it the RIGHT way
  • Asking the right QUESTIONS
  • Timing
  • Communicating with CONFIDENCE
  • Feeling Comfortable

    Replacing contact reluctance and phone phobia with comfort, ease, confidence and enjoyment


    How to start pleasant conversations. Complete dialog outlines with motivated leads.


    How to become a high-status agent and make a powerful first impression


    Full set of Core Questions that melt sellers’ resistance, build trust and uncover their real motivation.


    Easily prevent and address the toughest seller objections.


    Turning leads into appointments


    Advanced techniques that add more control and power to your communication


    The technique used by professional actors to always remember what to say.

What's Included:

  • Core Influence Guide
  • 64 Pages of dialogs, tips, and techniques
  • 42 Dialog cards
  • Instant access to material online
  • 19 Training course videos
  • Advanced techniques, real-life examples and tips

Core Influence

$297.00 USD

  • Core Influence Guide
  • 64 Pages of dialogs, tips, and techniques
  • 42 Dialog cards
  • Instant access to material online
  • 19 Training course videos
  • Advanced techniques, real-life examples and tips
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  • ❤️ Laura, Interiors by Laura

    "Laura is a business coach with a passion and drive to assist entrepreneurs. She guided me to make my services more sellable and marketable to prospective clients, put systems into place to automate my business, and encouraged me to keep pushing forward as a business owner by guiding me to understand by value."

  • ❤️ Travis Best, CB Sea Coast Realty

    "I actually listed my first expired the first week, so thanks for the great system! The letters and resume are great stuff! Now, I'm currently negotiating a third expired listing that I picked up a little over a week ago. Once those two homes close, that will be almost $10,000 in commission income from expired. Once the third home is under contract, almost $15,000! And all of it just because of a small investment. Borino, you should charge more!

  • ❤️ Reynaldo Ruiz, REMAX

    "This was an amazing training. Mike, you are awesome! You know what it takes to be a top producer... great coach!